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To some, using social media to enhance events may be obvious, but many can fail to use social media to its full potential before and during events.

The power of sharing social media has created the ability to spread the word, increase awareness, and accomplish your goals. Social platforms can help organize and plan events, allow attendees to communicate with one another, broaden and encourage participation, and share information with those at the event and those who aren’t. It can be a great way to create buzz around your event and help to promote it.

Planning your event

The planning process goes beyond purely logistics; it’s about locations, agendas, and the people who help you make it happen. Whether you’re inviting people over for a small BBQ or you’re planning a conference, social media tools are a valuable aid. Use things like Skype, Facebook Chat, or Twitter to discuss and plan events and brainstorm ideas. Social media platforms make this initial process much quicker and possible when face-to-face meetings aren’t. 

Who to invite?

Depending on the event you are planning, social media can decide who to invite and give you a platform to ask them. Just take Facebook’s event organizer. You can design and invite guests through this facility. If your event is a conference or exhibition and requires guests to purchase a ticket, you can publicly promote it through social media channels. After organizing the event, social media can also play a significant role during the event itself.

Helping attendees connect

An essential part of an event or conference is networking and connecting with others. Networking is vital, whether it’s to build contacts, business, making friends, or building brand exposure. Social platforms for events enhance the way people already use social media, so it is a familiar and easy way to connect with your attendees. This kind of networking during events can have a lasting effect and build relationships long after the event is over.

Broaden Participation

Social platforms provide a massive venue for the event to be recognized way past the physical medium itself. For those who may be unable to attend, it’s an excellent way for them to still be there without actually being there. Live streams, pictures, and video updates of an event allow those who aren’t there to still connect with speakers and attendees and enable people to network on a considerable scale.

Sharing information

Who can gather a massive wealth of knowledge from social networks about an event? You will be able to find out what people think of the venue, the speakers, what they liked or didn’t like, and even which areas of the event were the most popular. You can gain a wealth of feedback on your event, which can prove valuable when planning your next occasion.

Whether customizing your conference to meet the needs of your audience, creating media buzz, or engaging participants, one thing is notable: social media has revolutionized events. If you make the most of it, your events could become global.

Like every aspect of your event, event management services can advise or take care of your social media engagement so you can sit back, enjoy your event, and network.

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